Social Network Marketing
In the olden times of real estate marketing business was done through referrals and traditional outbound marketing. Targeted snail mails to small geographic areas with post cards and introduction letters were good enough back then, but today we have the internet which has quickly taken over as the marketing medium of choice. So where does that leave you? Have you made the switch? Hopefully you’ve made the switch, or to at least some extent you have. For those agents who describe themselves as technically challenged it’s time to catch up. It’s easier than you might think to get onboard with social networking.
Where do you start? First of all if you don’t have a FaceBook page it’s time to get one. It isn’t very hard to open an account and once you’ve done so it’s time to start making connections. Finding friends, relatives and past clients is very easy on FaceBook all you have to do is search. As for the rest of building up you social network there are many other websites that you should consider such as LinkedIn and Twitter and blogging sites like Wordpress and Active Rain. Utilizing these FREE, yes FREE web 2.0 tools you can easily take your business to the next level. Agents that are still spending hundreds and thousands of dollars on traditional outbound marketing are literally flushing their money down the toilet. Today’s buyers are younger, technically savvy, and socially media driven, and the best way to reach them is through the internet.
Social network marketing is the engine that is driving traffic to websites all over the internet and that includes real estate websites. With over 85% of all real estate transactions starting online your prospective clients are looking on the web and if you’re not there then how will they find you? If you don’t have a website, you’ll need one for the traffic that social networking generates. People that are looking to buy, sell or invest in real estate use the Internet to gather as much information as possible before making any decisions to purchase or sell. To capture any portion of this internet business there are a few things that you need to concentrate on. Number one, you have to have an internet presence, a lead capturing website. Number two, you have to establish yourself as an authority in real estate for the area that you offer your services. Number three, you have to be consistent in every aspect of social networking and internet marketing by updating all websites regularly and the content must always be kept fresh.
Inbound marketing for real estate is driven today by social networking and if you want to be successful then it’s time for you get started. If your clients are looking for you and your services online then you have to get started on social networking today while it’s still relatively new for the real estate business. Taking advantage of social networking now will put you ahead of the competition tomorrow.
Where do you start? First of all if you don’t have a FaceBook page it’s time to get one. It isn’t very hard to open an account and once you’ve done so it’s time to start making connections. Finding friends, relatives and past clients is very easy on FaceBook all you have to do is search. As for the rest of building up you social network there are many other websites that you should consider such as LinkedIn and Twitter and blogging sites like Wordpress and Active Rain. Utilizing these FREE, yes FREE web 2.0 tools you can easily take your business to the next level. Agents that are still spending hundreds and thousands of dollars on traditional outbound marketing are literally flushing their money down the toilet. Today’s buyers are younger, technically savvy, and socially media driven, and the best way to reach them is through the internet.
Social network marketing is the engine that is driving traffic to websites all over the internet and that includes real estate websites. With over 85% of all real estate transactions starting online your prospective clients are looking on the web and if you’re not there then how will they find you? If you don’t have a website, you’ll need one for the traffic that social networking generates. People that are looking to buy, sell or invest in real estate use the Internet to gather as much information as possible before making any decisions to purchase or sell. To capture any portion of this internet business there are a few things that you need to concentrate on. Number one, you have to have an internet presence, a lead capturing website. Number two, you have to establish yourself as an authority in real estate for the area that you offer your services. Number three, you have to be consistent in every aspect of social networking and internet marketing by updating all websites regularly and the content must always be kept fresh.
Inbound marketing for real estate is driven today by social networking and if you want to be successful then it’s time for you get started. If your clients are looking for you and your services online then you have to get started on social networking today while it’s still relatively new for the real estate business. Taking advantage of social networking now will put you ahead of the competition tomorrow.
Phone: (410) 486-5462
irv@revideoservices.com
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RE Video Services
